It’s a crucial key to being a step ahead of your competitors yet so many businesses don’t know how to use Social Media to Promote their business.
By now, you are probably sick of people telling you that you should be using Facebook for your business. You may be one of the few that has chosen to stay away from the ever invasive world of social media. The idea of sharing your day to day activities with the world is skin crawling but take a step back and look at it from a business point of view.
- Users spend 21 minutes per day on average on Facebook
- People share 1.3 million pieces of content on Facebook every minute of every day
- Facebook generates $1.4 million in revenue every hour
- Facebook has over a billion active users worldwide.
The statistics are mind blowing and I have only just scratched the surface. If you and your business can tap into just a portion of this why would you choose not to?
If you’re interested in how to use social media for your business the following tips are going to provide you with essential knowledge to get your business ahead of your competitors.
How social media can help your business.
I am going to start with Facebook as I believe it is a must for any small business owner.
People now use Facebook as a search engine to research a business before they decide to use them or buy from them.
I must admit I am one of “those” people. Before I commit to buying from a business I like to know what sort of business I am going to be dealing with so what better way to find out about them than visiting their Facebook page.
A Business Facebook Page will show me:
- Images of their service or product. Before and after pictures are a great way of showing off their work or products.
- Provide me with a “feel” to who I will be dealing with
- Reviews from previous or current customers – if a business is proud and doing their job properly they will be flaunting their customer reviews, if not you will know to proceed with caution.
- Access or leads to any promotions they may have – many businesses have promotions for first time customers or at different times of the year.
- How professional and knowledgeable they are about their industry – by posting relevant and informative posts about their industry and day to day work
Why optimizing your social media pages should be the first thing on your list and can improve your SEO
You would be surprised at how many business owners decide to create a Facebook page and throw up a half-hearted photo a very brief description and a lot of irrelevant postings to their news feed and call this optimized.
If you don’t know how to use social media for your business, like most things, it requires a plan/strategy to get the most out of it. It is a marketing tool that can be very powerful if used to its full potential.
When you optimize your Facebook account with relevant keywords, you improve your visibility. Optimizing should be the first step in any Facebook strategy or marketing plan.
The following steps will ensure you have an optimized Facebook business page that will see your business start the social media journey on the right foot.
- Complete the Company/Business information section – providing this information helps with the professionalism and authoritative aspect of your page. Using your chosen keyword/s in your long and short business description is going to help Google index your business for high visibility.
- Visually Appealing cover and profile image – Both your cover photo and profile image receive a high level of exposure on Facebook so providing a visually appealing and high resolution image that aligns with your business style is essential.
- Activate a Relevant Call to Action Button – (CTA) buttons are a great way to provide direction to your visitors. There are a few so make sure you choose the most appropriate one for your needs. These are your options: Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment.
- Pin a Post to the Top of Your Page – Facebook allow you to pin a post to the top of your page. Everytime someone goes to your page it is the first post they will see so make sure it is important and relevant.
- Create a Company Milestone on Your Page – Milestones are designed to highlight notable achievements and events from your past giving it historical context.
- Organize and Create New Page Tabs – Every Facebook page has the ability to show basic tabs on their page. Tabs like About, Events, and Photos. When first creating your Facebook page by default, only four tabs are displayed. There are others available but it is up to you to sort through which ones you want to use and display.
Why Creating relevant content consistently is important to maintaining a successful social media presence
After following the above information you would have some idea by now on how to use social media for your business. You have started with Facebook and optimized your page, now, you have to provide engaging content on a consistent basis. This will highlight to your audience that you are up to date with what’s happening within your industry and supplying your customers with the most up to date information therefore giving them impeccable service . It will also ensure you come across as an authority in your industry and a name that people can trust. This is the true foundation of a successful business.
You have probably heard a lot about creating a content strategy. After all it is the content on your Facebook page that helps potential customers decide if they want to do business with you. If your content is boring, irrelevant and irregular you will have less chance of captivating an audience and growing your business.
Your Facebook page is a reflection of your business so make every post count.
Consistency and quality is the key
Social media can be a daunting and overwhelming experience so take the time to start with Facebook and work your way into it. Just 30 minutes a day is all you need to get yourself up and running. Optimizing your page is a giant step forward and not many businesses, especially the small business owners, take the time to set themselves up for success.
Following on from optimizing is the content element. This will now be the most important thing for you to concentrate on. Remember consistency and quality is the key here.